Who Should You Trust When Purchasing Technology?
Updated: Oct 25
Unfortunately, advertisements are running rampant via technology these days, and they’re everywhere including on the many devices that are connected to the Internet. The majority of websites that are browsed boast a wide variety of ads that come in all shapes and sizes. From those bothersome pop-ups that prevent you from viewing the page until you either close them out or subscribe to their service to the shotgun lineups that cover an entire side of the website, viewers are bombarded. Although many companies put a lot of stock in traditional advertising, they may not work as well when it comes to generating purchasing decisions. The new impetus for purchasing decisions is through trusted reviews and good old word of mouth testimonies.
Because modern technology has broadened the social circles of consumers, purchasing decisions are made with confidence even when reviews are not necessarily by intimate friends or family. The World Wide Web has brought people closer together, and more than three-fourths of individuals say that using the Internet is the strongest influence when making a purchasing decision because they put value on what they see. Traditional ads garner mistrust and the number of people who make purchasing decisions based on those is negligible. Through online reviews via blogs and uploaded videos, trust is established for product purchases on sites like YouTube, which has taken the number two spot in search engine rankings.
The best way to ensure making a good buying decision when it comes to technology is by getting trusted advice from someone who is knowledgeable in the field. When you work with a technology consultant to determine the best fit your needs, you can be confident that you’ll get the right product for your business without overspending on poor solutions. It’s imperative that you choose an expert who won’t be focusing on earning themselves a larger profit, but rather one who will focus on what’s best for you. In doing so, you’ll be able to make sound decisions and wind up with something that works.